ATLANTA, GA and FARGO, ND — Best-in-class hospitality operator Hotel Equities (HE) announces the conversion of a Grand Rapids, Michigan hotel from its former franchise brand to the elevated boutique soft-brand Ascend Collection Hotels by Choice Hotels International. The hotel, to become known as The Gerald, is owned by Legendary Capital and is undergoing top-to-bottom renovations, targeting scheduled completion for the… Continue reading Hotel Equities and Legendary Capital Announce Ascend Collection by Choice Hotel Conversion
Blog
The Value of a Trusted Financial Advisor | Legendary Capital
At Legendary Capital, we believe that strong portfolios start with sound perspective. In an investment environment shaped by constant change, clarity is often more valuable than certainty. Markets shift, regulations evolve, and mercurial economic narratives can feel overwhelming. In this setting, the role of a financial advisor becomes less about prediction and more about perspective.… Continue reading The Value of a Trusted Financial Advisor | Legendary Capital
Two Legendary Hotels in 2025 Hospitality
At Legendary Capital, we believe in investing in properties that not only perform well, but also deliver exceptional guest experiences. In 2025, two properties have stood out as shining examples of what’s possible when strong asset performance meets top-tier hospitality: the Delta Hotels by Marriott Green Bay and the Sheraton Chicago Northbrook Hotel. From guest… Continue reading Two Legendary Hotels in 2025 Hospitality
The Evolution of Hotel Dining: From Buffets to Farm-to-Table Experiences
Guests no longer see hotel restaurants as last-resort options but as dining destinations in their own right.
The Power of Personalization: Customizing Guest Experiences Through Data
The next evolution of personalization will likely be powered by artificial intelligence and machine learning.
The Future of Hospitality Branding: Building Identity in a Saturated Market
In a world where travelers have endless options, brand identity becomes the compass guiding them home.
The Future of Meetings and Events: Hybrid Hospitality in a Post-Pandemic World
As business travel continues to evolve, the ability to accommodate both virtual and in-person participants will be a necessity.
Scent Marketing in Hotels: Triggering Memory and Emotion
By strategically crafting and deploying scents, hotels can elevate their brand, enhance the guest experience, and cultivate emotional loyalty
The Rise of Smart Bathrooms and Wellness-Integrated Suites: A New Era of Luxury Living
We dive into the innovations redefining bathroom luxury and wellness technologies that are reshaping residential and hospitality design.
How Hotels Can Tap Into the Booming Wellness Retreat Market
We discuss how incorporating wellness-focused experiences can tap into a lucrative and growing segment of the hospitality industry.