ATLANTA, GA and FARGO, ND — Best-in-class hospitality operator Hotel Equities (HE) announces the conversion of a Grand Rapids, Michigan hotel from its former franchise brand to the elevated boutique soft-brand Ascend Collection Hotels by Choice Hotels International. The hotel, to become known as The Gerald, is owned by Legendary Capital and is undergoing top-to-bottom renovations, targeting scheduled completion for the… Continue reading Hotel Equities and Legendary Capital Announce Ascend Collection by Choice Hotel Conversion
Category: Corey R. Maple
The Psychology of Hotel Design: How Colors, Layouts, and Scents Influence Guest Experience
When you step into a hotel, what makes you feel welcomed, relaxed, or even energized? Whether you realize it or not, hotel design plays a crucial role in shaping your experience. From the color of the walls to the scent in the lobby, hotels use psychological principles to influence guest emotions, behavior, and satisfaction. Thoughtful… Continue reading The Psychology of Hotel Design: How Colors, Layouts, and Scents Influence Guest Experience
Transformational Leadership in Hospitality: Inspiring Teams to Excel
Transformational leadership is a powerful tool for hospitality managers aiming to inspire and motivate their teams to excel.
Leveraging Local Businesses for Memorable Guest Experiences
Collaborating with artisans, chefs, and tour operators not only enriches the guest journey but also fosters community ties and supports local economies.